In Class: Campaign Ad work.
Bell work: How does mass media affect public opinion?
Chapter
11 Review
Multiple Choice
Identify the choice
that best completes the statement or answers the question.
____ 1. Being a well-informed citizen means
a.
|
thinking critically about information.
|
b.
|
having a lot of information.
|
c.
|
believing what you hear in the mass
media.
|
d.
|
voting in every election.
|
____ 2. In the 2004 presidential election, the
percentage of eligible citizens who voted was
a.
|
64 percent.
|
c.
|
100 percent.
|
b.
|
72 percent.
|
d.
|
12 percent.
|
____ 3. Concealed propaganda
a.
|
may be either harmless or harmful.
|
b.
|
may not be used by political
candidates.
|
c.
|
is always used by advertisers.
|
d.
|
is always harmful.
|
____ 4. Two reasons for the increased influence of
propaganda are
a.
|
the Propaganda Proliferation Act and
the growth of mass media.
|
b.
|
the end of the Cold War and the growth
of mass media.
|
c.
|
advances in communications technology
and the growth of mass media.
|
d.
|
advances in communication technology
and the Propaganda Proliferation Act.
|
____ 5. Propaganda can be used
a.
|
to sway people's attitudes, opinions,
and behaviors.
|
b.
|
by the government in a democratic
society.
|
c.
|
by the government in a totalitarian
society.
|
d.
|
all of the above
|
____ 6. A political candidate who describes herself
as an "ordinary, hard-working citizen" is using
a.
|
name-calling.
|
c.
|
the bandwagon approach.
|
b.
|
card stacking.
|
d.
|
a plain-folks appeal.
|
____ 7. The local high school is thinking of
expanding the school's parking lot. There are 800 students and 60 teachers and
staff members. The most accurate measurement of opinion would be obtained by
questioning
a.
|
100 students, 3 teachers, and no staff
members.
|
b.
|
a random number of students, teachers,
and staff members who drive to school.
|
c.
|
all of the teachers and staff members
who drive to school.
|
d.
|
a random number of citizens who live
near the school.
|
____ 8. PAC stands for
a.
|
People Against Corruption.
|
c.
|
political action committee.
|
b.
|
presidential action committee.
|
d.
|
Politicians, Americans, and citizens.
|
____ 9. All of the following are examples of interest
groups EXCEPT
a.
|
the American Farm Bureau Federation.
|
b.
|
retired citizens' groups.
|
c.
|
teachers' associations.
|
d.
|
political parties.
|
____ 10. Which of the following is a key element in an
accurate poll?
a.
|
the number of people who respond
“undecided”
|
b.
|
the wording of the questions
|
c.
|
the sample of the public taken
|
d.
|
all of the above
|
____ 11. The Lobbying Disclosure Act of 1995
a.
|
legalized the use of lobbyists.
|
b.
|
prohibits lobbyists from using certain
propaganda techniques.
|
c.
|
tightened lobbying regulations.
|
d.
|
set aside government funding for
special interest groups.
|
____ 12. The "glittering generalities"
technique uses
a.
|
beautiful pictures to sell an idea.
|
b.
|
words that sound good but have little
meaning.
|
c.
|
the faces of famous people to sway
public opinion.
|
d.
|
soothing music and subliminal messages
to persuade people.
|
____ 13. Public opinion is the
a.
|
opinion of registered voters.
|
b.
|
opinion of all people who are eligible
to vote.
|
c.
|
total of the opinions held concerning
a particular issue.
|
d.
|
opinion of elected officials.
|
____ 14. A public interest group
a.
|
represents the financial interests of
a specific group.
|
b.
|
focuses on a specific issue like
racial equality.
|
c.
|
may work to protect the environment.
|
d.
|
must affiliate itself with one of the
major political parties.
|
____ 15. The propaganda technique that only shows
facts supporting one side of an issue is called
a.
|
card stacking.
|
c.
|
testimonial.
|
b.
|
bandwagon.
|
d.
|
glittering generalities.
|
____ 16. If you are opposed to an increase in your
city's bus fare your most effective response would likely be to
a.
|
refuse to ride another city bus.
|
b.
|
write letters to local officials to
explain your point of view.
|
c.
|
move.
|
d.
|
form a picket line at the bus stop.
|
____ 17. A political candidate has his picture taken
as he trips down a stairway. His opponent reproduces this photo and makes it
seem as if the candidate were tripping down the steps of the state capitol.
This is an example of
a.
|
concealed propaganda.
|
c.
|
revealed propaganda.
|
b.
|
representative propaganda.
|
d.
|
media propaganda.
|
____ 18. When taking a public opinion poll, picking an
accurate sample of the public is
a.
|
not very important.
|
c.
|
essential.
|
b.
|
moderately important.
|
d.
|
required by law.
|
____ 19. When conducting a poll, it is important to
a.
|
have a famous person endorse the
results.
|
b.
|
select an effective lobbyist to help
conduct the poll.
|
c.
|
select a representative sample of the
population being surveyed.
|
d.
|
select an issue that interests most
people.
|
____ 20. Sports figures appearing on a box of cereal
is an example of which propaganda technique?
a.
|
testimonial
|
c.
|
plain-folks appeal
|
b.
|
bandwagon
|
d.
|
glittering generalities
|
____ 21. Which of the following statements is true?
a.
|
It is illegal for interest groups to
take part in a political campaign.
|
b.
|
Interest groups are prohibited by law
from contributing money directly to candidates.
|
c.
|
Political action committees are
fighting to ban special interest groups.
|
d.
|
The number of PACs has decreased
dramatically in recent years.
|
____ 22. The main reason that so few people in the
United States vote is that
a.
|
it is not convenient for most people
to get to the polls.
|
b.
|
most people are not registered to
vote.
|
c.
|
most people believe that their votes
will not make a difference.
|
d.
|
most people do not prefer one
candidate over another.
|
____ 23. A political candidate who accuses his or her
opponent of "reckless spending" is using the
a.
|
name-calling technique.
|
c.
|
plain-folks appeal.
|
b.
|
glittering generality technique.
|
d.
|
card-stacking technique.
|
____ 24. Concealed propaganda
a.
|
presents both sides of an issue.
|
b.
|
tries to influence people without
their knowledge.
|
c.
|
is always used in television
advertisements.
|
d.
|
tries to influence people by revealing
sources of information.
|
____ 25. A state law requiring an 11-month school year
is about to be voted on by the state legislature. A citizen who wants to take
the most direct action to help the bill become a law should
a.
|
participate in a poll.
|
b.
|
vote against his or her representative
in the next election.
|
c.
|
join a political action committee.
|
d.
|
telephone his or her representative.
|
____ 26. To be elected, a presidential candidate must
a.
|
win both the popular vote and the
electoral vote.
|
b.
|
win the popular vote.
|
c.
|
win the electoral vote.
|
d.
|
win the popular vote in the state of
Florida.
|
____ 27. In order to volunteer for a political
campaign,
a.
|
you must be at least 16 years old.
|
b.
|
you must make a small financial
contribution to the party.
|
c.
|
you must register with the candidate's
political party.
|
d.
|
none of the above
|
____ 28. The most important opportunity for citizens
to participate in government is through
a.
|
voting.
|
c.
|
demonstrating.
|
b.
|
lobbying.
|
d.
|
reading the newspaper.
|
____ 29. Lobbyists influence government officials by
doing all of the following EXCEPT
a.
|
testifying at committee hearings.
|
b.
|
helping to write bills.
|
c.
|
organizing political action
committees.
|
d.
|
asking members of Congress to sponsor
bills.
|
____ 30. Lawmakers
a.
|
avoid lobbyists.
|
c.
|
are lobbyists.
|
b.
|
often appreciate the help of
lobbyists.
|
d.
|
ignore the opinions of lobbyists.
|
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